I am a great fan of advertising. On a personal level you may hate ad breaks interrupting TV programmes and newspapers fulling up with ads, but they do serve an excellent purpose. Without advertising, your favourite newspaper would be much more expensive (or non-existent) and there would be no New Zealand made TV programmes. You would be a lot worse off - missing out on specials for products and never knowing about new services on offer.
On a business level, advertising is crucial for the survival of your business - without effective advertising, how will your customers know how you can help them?
A good advertisement must contain these elements to make them effective:
- USP - unique selling point. What makes your product or service stand out from the competition?
- An attention grabbing headline - crucial to get people to actually read your ad. You must think “what is going to grab my target audience's attention?” People see a lot of ads during the day so your headline has to stand out.
- Make them an offer they can’t refuse. Think Client Lifetime Value. Your amazing offer may not provide you with the same profit margin but if it gets clients in the door and buying from you then the offer is worth it in the long run.
- Talk about the benefits - no one really cares about your business or what you do. Customers want to know what you can do for them. Explain how a certain feature of your business benefits them.
- Make your offer as risk free as possible - people are afraid of getting scammed so take away their fears by offering a risk free guarantee. This also gives you product credibility because it shows that you stand by your product or service.
- Make it seem urgent - for example, give your great offer an expiry date. This will encourage customers to act now and not put off to think about later.
- Lastly, make sure you have a call to action - get the readers of your ad to do something. It might be “click here” or “call this number”. If the reader begins to action your request, you are halfway to a sale.
Remember to spread your advertising as far and wide as you can. Put your ads on your website, on social media and in print media. The more times people see your offer the better, so help your business and get advertising. If you need assistance with advertising on social media, please come in and see me at the Tararua Business Hub.
Basically, seeing that little “s” tells the site visitor:
There Are Benefits to This Change Beyond Extra Security
Some of the big players in the web industry (*cough* Google! *cough*) have been trying a carrot and stick approach to get webmasters onboard with the whole “secure internet” thing.
For example, Google adds an SEO benefit to sites that are encrypted (secured) with an SSL certificate. However, the latest versions of certain browsers are beginning to limit what features an unsecured website can have access to (for more on this, check out this article on Mozilla about an advanced feature called service workers ).
Whether it’s positive or negative reinforcement, there’s a lot of pressure for site owners to secure their sites (beyond the obvious benefits). However, so far it’s been a technically complicated process, and either something you’d have to pay a premium for with other website builders, or needed to purchase through a third-party.
Honestly, in this day and age, we couldn’t figure out why this was the case.
SO WE ARE ADDING IT TO YOUR NEW SITE FOR FREE.
Go to https://headabovethecrowdconsulting.co.nz for more info.
SEO tips for your website by Paul Randall
Search Engine Optimisation or SEO is a curly area with it seems so many claims by experts how to get top rankings for your site that it appears to be very complicated. In reality it comes down to some fundamentals that all sites need.
Below are some tips that will help your sites rankings.
The first item you need to determine is what the heck is your site really about? What are you trying to achieve? This is important because you need your website to stay on topic. Don’t confuse the search engines by having your sites content be vague on what it is about. Sure you can have varied categories and pages but they must all relate to your main topic somehow. So the domain name keywords, categories, page titles and page content are of a similar theme.
2. Internal links
Spend some time in linking internal pages to each other for example links from your home page to internal pages when certain categories or products are mentioned in your home page content.
3. Site speed
Remove anything that is going to slow down your site. Google rewards and prefers fast loading sites which I think we all appreciate. So remove all those unnecessary plugins or scripts that slows down your site. You can test your site here: https://developers.google.com/speed/pagespeed/insights/
4. Image seo
Set up your images correctly by renaming the image file names to keywords that describe the image. For example change 12345.jpg too seo-tips.jpg. Change the alt tab for your images to again reflect your sites topics. These images will all help you rank in the search engines.
When it comes to keywords make sure you mention your main topic where they can be easily seen. Site title, domain name, page categories and content. This makes it very clear to the search engines what your site is about. Having that constant theme throughout your site helps the search engines show your site to your correct audiences. This can’t happen if search engines don’t know what your site is about or it get serves up to the wrong audience making your content irrelevant.
6. Update site
Keep you site updated regularly with new content. This is where a blog is handy where you can add new products or the latest industry news. Anything that is relevant to your audience and increases your sites visibility. Make sure you make the most of social links by posting the content to your social media sites. There are plenty of options for this to be done automatically such as www.iffttt.com or www.onywire.com as examples.
7. Site indexing
Is your site indexed in the search engines? To get your site indexed make sure you have a site map installed. Go to https://www.google.com/webmasters/tools/submit-url?pli=1/ and submit your site. Add your site to webmaster tools and install google analytics (you want this for tracking). You can do the same with the other dominant search engines Yahoo and Bing
8. Website linking to you
Post good content on relevant blogs so you can add your url. Use the whole url not just the part starting with www. These inbounds links are super important for SEO however it does take time unless you pay for someone to do it.
Don’t be afraid to add a few links to other sites that are relevant to your audience and add value to your customers. This adds authority to your site telling Google that you can be trusted as a source of good content which is all the search engines want.
Make sure your content is for humans and not robots. A few years ago SEO was about filling your content with keywords and you would rank. What the content actually said was irrelevant however now it is about writing for your audience. You still want to include your keywords but in a more natural way. You want humans to actually read and enjoy your content, stay on your site longer and then do what you want them to do such as call a number or buy from your store. So no spammy irrelevant content - go for quality and the search engines will reward you.
10. Mobile devices
This is crucial now with Google recognising that 70% of search traffic is coming from mobile devices. They are placing an ever increasing importance on sites that look great on all devices. I wrote an article here http://www.headabovethecrowdconsulting.co.nz/mobilegeddon-2 that explains it more but make sure your site looks great everywhere. This may mean a new site is required.
I hope you enjoyed the article or at least learnt something.
Beautiful Business Websites
Yes Mobilegeddon 2 is here (not it’s real name of course). Google has announced the effect of the mobile friendliness of your site will directly affect your ranking signal even more so than last years algorithm update. The emphasis is on your website being optimised to look great on smart phones. The fact that Google has actually announced an upcoming change is significant in itself, they rarely announce anything and just leave the experts involved in search engine optimisation guessing what happened to their site.
The good part is if your site is already mobile friendly then you are in a good position and will possibly rank even higher. Of course this only relates to searches via mobile phones, searches via desktop will be unaffected. The problem is according to recent studies 94% of Americans use their phones to search for local services and most of those searches occur while the person is at work or home so there is something to think about.
Check your website out at https://www.google.com/webmasters/tools/mobile-friendly/ Googles mobile friendly test.