How to use Instagram for your business

  • By headabovethecrowdconsulting@gmail.com
  • 09 Aug, 2015

The new social media darling, Instagram, has over 300 million active users. It was launched in 2010, bought by Facebook in 2012 for $1 billion and has grown exponentially since then.  In 2013 Facebook grew by 3% whilst Instagram grew by 23%.  


Instagram is a mobile phone photo and video sharing site that enables you to distribute your content to your Twitter, Facebook, Tumbler and Flicker accounts. What makes it different is that the images it takes are square like the old Kodak images, you can add filters and the videos are limited to 15 secs only.


Instagram users are very active and engaged in content so it is a great platform for business and is easy to set up.


Simply sign up for an account (use the same name as your Twitter account), add a profile photo (your logo) and a link to your website.  Connect your Facebook account and you are away.  You can let your followers know they can now follow you on Instagram.


Now for the content.  It is a fun photo sharing site so it’s important to have fun, engaging content that is related to your brand as well as actual content directly related to your business - just as you do on your business Facebook page.  Instagram has a Instagram for Business blog that you should also read. You can always follow similar businesses and  check out what they are doing.  But one thing you must remember is that it is not all about selling product so that may require a shift in your thinking. You need to show a unique view of the world, capture things that are interesting to the brand and your core target audience looking for content that is provocative or engaging, and most of all have fun.  Mix your fun content with your product images or other directly related material.  There might be a fun time in the office such as a party or celebration that you could film on your phone for content.  You might be displaying in a trade fair so you want to let all your followers across your business multimedia platforms know you will be there.  If the tradefair has a hashtag # such as #tradefair join the conversation and add your images so organisers and interested parties can see what your brand is about.


Do take a look at the Instagram for business blog where you will get valuable tips on how to be successful. Your print media ads can be added to your social media account to insure consistent branding across all platforms.

So have fun and get your business on Instagram.

http://www.headabovethecrowdconsulting.co.nz

Marketing Tips For Your Business

By Paul Randall 23 Jun, 2016
For a very limited time when you order a new fantastic looking mobile responsive website from Head Above The Crowd - We will make your site secure for no extra cost!

What does that mean? Ever notice that in front of a website’s URL it often says, “http://”? Well now, Head Above The Crowds  responsive sites will have “https//” instead. That new “s” looks like a small change, but really it’s a big deal. What it represents is a secure connection between a website and the people interacting with it.  

Basically, seeing that little “s” tells the site visitor:  

  • The site they are on is actually the site they meant to visit
  • The content on the site hasn’t been changed in any way by anybody other than the site owner
  • The visitor’s browser history isn’t being tracked by some third-party

There Are Benefits to This Change Beyond Extra Security

Some of the big players in the web industry (*cough* Google! *cough*) have been trying a carrot and stick approach to get webmasters onboard with the whole “secure internet” thing.

For example, Google adds an SEO benefit to sites that are encrypted (secured) with an SSL certificate. However, the latest versions of certain browsers are beginning to limit what features an unsecured website can have access to (for more on this, check out this article on Mozilla about an advanced feature called  service workers ).

Whether it’s positive or negative reinforcement, there’s a lot of pressure for site owners to secure their sites (beyond the obvious benefits). However, so far it’s been a technically complicated process, and either something you’d have to pay a premium for with other website builders, or needed to purchase through a third-party.

Honestly, in this day and age, we couldn’t figure out why this was the case.


SO WE ARE ADDING IT TO YOUR NEW SITE FOR FREE. 


Go to https://headabovethecrowdconsulting.co.nz  for more info.



By headabovethecrowdconsulting@gmail.com 27 May, 2016

SEO tips for your website by Paul Randall

  Search Engine Optimisation or SEO is a curly area with it seems so many claims by experts how to get top rankings for your site that it appears to be very complicated. In reality it comes down to some fundamentals that all sites need.  

Below are some tips that will help your sites rankings.

1.Topic

The first item you need to determine is what the heck is your site really about? What are you trying to achieve? This is important because you need your website to stay on topic. Don’t confuse the search engines by having your sites content be vague on what it is about. Sure you can have varied categories and pages but they must all relate to your main topic somehow.  So the domain name keywords, categories, page titles and page content are of a similar theme.

2. Internal links

Spend some time in linking internal pages to each other for example links from your home page to internal pages when certain categories or products are mentioned in your home page content.

3. Site speed

Remove anything that is going to slow down your site. Google rewards and prefers fast loading sites which I think we all appreciate. So remove all those unnecessary plugins or scripts that slows down your site. You can test your site here: https://developers.google.com/speed/pagespeed/insights/

 

4. Image seo

Set up your images correctly by renaming the image file names to keywords that describe the image. For example change 12345.jpg too seo-tips.jpg. Change the alt tab for your images to again reflect your sites topics. These images will all help you rank in the search engines.

 

5.Keywords

When it comes to keywords make sure you mention your main topic where they can be easily seen. Site title, domain name, page categories and content. This makes it very clear to the search engines what your site is about.  Having that constant theme throughout your site helps the search engines show your site to your correct audiences. This can’t happen if search engines don’t know what your site is about or it get serves up to the wrong audience making your content irrelevant.

 

6. Update site

Keep you site updated regularly with new content. This is where a blog is handy where you can add new products or the latest industry news. Anything that is relevant to your audience and increases your sites visibility. Make sure you make the most of social links by posting the content to your social media sites. There are plenty of options for this to be done automatically such as www.iffttt.com or www.onywire.com as examples.

 

7. Site indexing

Is your site indexed in the search engines? To get your site indexed make sure you have a site map installed.  Go to   https://www.google.com/webmasters/tools/submit-url?pli=1/ and submit your site. Add your site to webmaster tools and install google analytics (you want this for tracking). You can do the same with the other dominant search engines Yahoo and Bing

 

8. Website linking to you

Post good content on relevant blogs so you can add your url. Use the whole url not just the part starting with www. These inbounds links are super important for SEO however it does take time unless you pay for someone to do it.

Don’t be afraid to add a few links to other sites that are relevant to your audience and add value to your customers. This adds authority to your site telling Google that you can be trusted as a source of good content which is all the search engines want.

 

9. Content

Make sure your content is for humans and not robots. A few years ago SEO was about filling your content with keywords and you would rank. What the content actually said was irrelevant however now it is about writing for your audience. You still want to include your keywords but in a more natural way. You want humans to actually read and enjoy your content, stay on your site longer and then do what you want them to do such as call a number or buy from your store. So no spammy irrelevant content - go for quality and the search engines will reward you.

 

10. Mobile devices

This is crucial now with Google recognising that 70% of search traffic is coming from mobile devices. They are placing an ever increasing importance on sites that look great on all devices. I wrote an article here http://www.headabovethecrowdconsulting.co.nz/mobilegeddon-2 that explains it more but make sure your site looks great everywhere. This may mean a new site is required.

 

I hope you enjoyed the article or at least learnt something.

Paul Randall

Owner

www.headabovethecrowd.co.nz

Beautiful Business Websites

By headabovethecrowdconsulting@gmail.com 24 May, 2016

Yes Mobilegeddon 2 is here (not it’s real name of course). Google has announced the effect of the mobile friendliness of your site will directly affect your ranking signal even more so than last years algorithm update. The emphasis is on your website being optimised to look great on smart phones. The fact that Google has actually announced an upcoming change is significant in itself, they rarely announce anything and just leave the experts involved in search engine optimisation guessing what happened to their site.

 

The good part is if your site is already mobile friendly then you are in a good position and will possibly rank even higher. Of course this only relates to searches via mobile phones, searches via desktop will be unaffected. The problem is according to recent studies 94% of Americans use their phones to search for local services and most of those searches occur while the person is at work or home so there is something to think about.

Check your website out at https://www.google.com/webmasters/tools/mobile-friendly/ Googles mobile friendly test.

 Or get in touch with Paul to chat about your sites postion. www.headabovethecrowd.co. nz

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